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San Pro Company Targets Teens

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By: Karen McIntyre

Editor, Nonwovens Industry

Hygéia Personal Care Products, Inc., San Francisco, CA, a developer and marketer of feminine care products designed exclusively for young women, has unveiled its new Petite Amie brand. The company is inviting teens to prepurchase the company’s core offering, Cycle Kits, via its online VIP program. Cycle Kits are a one-stop-shop, with everything a girl needs for her period inside one convenient kit. The kits are designed to meet the needs of different body types, flow amounts and personal preferences.

“The feminine care market is comprised of a plethora of young girls entering puberty. Many will be brand loyalists into and through adulthood, so we’re tapping into this major source of potential growth,” stated Toyna Chin, founder and president. “We believe the prelaunch, which will drive online prepurchase of the Petite Amie line, will be a great catalyst for the official launch of our brand,” added Ms. Chin.

Hygéia Personal Care Products develops and markets safe, innovative products for young women (ages 8 to 19) who are entering puberty. The company provides personal care, intimate hygiene, OTC antifungal and related products, as well as informational resources under the Petite Amie lifestyle brand.

For additional information, visit www.hygeiapcp.com and www.mypetiteamie.com


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